Melidé creates unique t-shirts that are embroidered by hand in Italy
Melidé believes in the uniqueness of things done with care and dedication
Melidé is a factory where people work sharing ideas, projects and visions
Melidé Factory functions a small workshop, where the artists and designers work inclusively with a shared vision for ideas and projects
We started from a beloved piece of clothing– a classic that makes us feel good– the search for which is led by the comfort of something familiar, with the twist of something that makes it one-of-a-kind: the t-shirt. It is the most practical piece in any wardrobe, the one that perfectly enhances a casual look by day, or loosens the rigidity of a suit without losing elegance; a piece that transitions easily into an evening look when styled with a blend of cool and more delicate fabrics.
Outside the confines of any one season, the t-shirt is as essential in the summer– at the heart of any outfit– as it is an unexpected and unconventional layer piece in the winter.
Less is more.
At Melidé,we believe less is more means maximizing the minimal. The t-shirt is minimalist to its core, and the Melidé embroidery is how it’s maximized.
We want to reaffirm the traditional t-shirt as an essential piece of clothing by reclaiming it from its current always-the-same, ready-to-wear status, and recreating it as an artisanal product, each one different from the other, in the hopes of loosening the rigid standards around elegance, and simultaneously making a little elegance more accessible to the masses. For a generation fed-up with “fast fashion”, returning a traditional staple in mass production to its handmade roots is a both retro and innovative move that helps us to rediscover the pleasure of slowness, cherish the care involved in choosing the details, and come to value the time it takes to build a carefully created product made my detail-oriented hands.
There are no new icons in fashion, only new interpretations and combinations. This is the reason why, in our search for uniqueness, we have paired traditional handmade embroidery and traditional wardrobe staples to create something that is new, unique, personal and customizable. We want for you to wear something that will make you feel good, that will communicate something about who you are, what you feel, and what you live.
We embroider a memory, a feeling, an experience, a friendship, a love, an idea, an image, a word that you like and or that moves you.
You are our source of inspiration: it is thanks to your creativity, spontaneity and passion, the lives you live, that we have been gifted with the ability to make unique pieces everyday. Adapted to modern form, our graphic designing goes from pop illustration to literary quotes, from stylized portraits to the luxurious elegance inspired by ancient embroidery methods. Melidé’s aesthetic is different from all other imitations, thanks to its minimal and clean lining. The past is rendered modern without being disfigured, the present is redesigned according to our Melidé DNA and the future is everything our customers will imagine and our factory will embroider. Each of us has our own style that is born not from copying but from reworking, curating and being inspired by the vast outpouring of stimulation we are met with daily. Each Melidé t-shirt is the always the same and yet always different, mirroring the extraordinary particularities we each exude.
This is our philosophy, this is our mission, and our biggest inspiration are the people around us. This is our story, embroidered by hand for you. This is Melidé Factory.
The consciousness of our global community is finally changing: we are all always responsible, and are starting to ask ourselves “Who made my clothes?” We are demanding transparency in production, a process we want to be eco-sustainable. Melidè’s answer to this renewed demand for ethical production, and the genuine concern for both the Earth and society, is a made-in-Italy, hand embroidery on sustainable, ethical, organic cotton that has been guaranteed by a production line which has adopted a solid policy in terms of social responsibility minimal standards.
Sustainable production is the creation of products that are made through economically healthy processes that reduce, as much as possible, negative environmental impacts while preserving energy and natural resources.
Sustainable production improves quality of labor, overall community health and product safety. All embroidery is done locally by the hands of young, expert women embroiderers using centuries old traditional techniques.
The thin cotton thread embroidered on black or white t-shirts turns a basic clothing item into a unique masterpiece that ages well, getting that rugged worn-out look through time and washing. Your t-shirt thus becomes an actual uniform to be worn with all kinds of attire and, at the same time, an object to be carefully preserved and passed through generations.
Melidé’s love for the history of fashion and contemporary fashion trends, for social community and for the paper of vintage magazines – together with the set of technical skills of each individual – has pushed us to create modern clothing that never falls short of the magic found in the eternal vintage clothing that fills our wardrobes.
Each new Melidé collection is inspired by the past, inhabits the present and lunges toward the future
Melidé is not only an on-line store. It is an embroidered design collection in which our factory’s taste and creativity unites with the taste and creativity of a global community, built of interesting and unique people who know that style is one of the most meaningful forms of self-expression, one of the most powerful ways to share one’s own way of being in the world.
Live, observe, travel, love, read, meet: be yourselves. With us.
Our work at Melidé is great, it’s intense and it’s a constant effort toward teamwork in each phase of design and production: from idea to final assessment, every one of us shares and enriches the others’ work with commitment, dedication and reciprocal support. The exchange of ideas is absolutely at the core of our modus operandi.
All our pieces are made-to-order, unique and exclusive, carefully wrapped in minimal but chic packaging, made in order to preserve and protect a ready-to-wear and ready to be-gifted t-shirt.